Amazon Celebrates Successful Prime Day Sale

Streaming sticks were a hot ticket item this year. In 2020, Amazon’s annual Prime Day sale, while by no means a failure, fell short of the sale’s typical bombastic...

Streaming sticks were a hot ticket item this year.

In 2020, Amazon’s annual Prime Day sale, while by no means a failure, fell short of the sale’s typical bombastic response. Disruptions in the supply chain caused by the COVID-19 pandemic and a lack of disposable income in shoppers due to business closures and layoffs stymied the shopping event something fierce. This year, though, with the world opening up and people returning to work, there was more money to spend, and Amazon was on the scene to take it.

According to the post-Prime Day press release posted on Amazon’s official blog, Prime Day 2021 was a rousing success, with over 250 million items purchased by Prime members around the world. Based on Amazon’s estimates, the combined value of their discounts led to the largest discount to purchase ratio ever seen in a Prime Day sale.

Among all of the items purchased, the most popular was Amazon’s own Fire TV 4K streaming stick with Alexa-enabled voice remote. While only discounted $10 down from its usual price, that was apparently enough; while precise figures weren’t shared, Amazon claimed that “more Fire TV 4K streaming media players on Prime Day this year than any previous Prime Day.” As is often the case with Prime Day sales, appliances were also big sellers, with two of the most popular being the Roomba 692 and Keurig K-Slim coffee maker.

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