White Claw is so popular, they’re on the verge of a supply shortage
White Claw Hard Seltzer, a brand of fizzy alcohol-spiked beverages, is a cult hit among Millennials. But the drink is so popular that the U.S. supply is dwindling quickly.
“We are working around the clock to increase supply given the rapid growth in consumer demand,” Sanjiv Gajiwala, the VP of marketing for White Claw, told Business Insider. “In the meantime, we have been allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position.”
Social media users reported that White Claw was sold out in many locations on Sunday, in anticipation of NFL football. However, they kept their sense of humor about it.
“White claws are out of stock in Philadelphia on game day what’s a girl to do[?]” @samantha_rose tweeted. “I can only blame myself for the white claw shortage since I am the one who drank most of them.”
White Claw has inspired several knockoff brands, including competitors Truly and Bon & Viv. Anheuser-Busch launched its own line of spiked seltzer water last month. Marketing experts say Millennials are looking for alcoholic drinks that have fewer carbohydrates and calories per serving.
-
Sylvia Gonzalez, a newly elected city council member in a small Texas community, was embroiled in controversy when she...
-
Is TikTok Getting Banned in the States? The United States House of Representatives has voted with bipartisan support to...
-
Ken Griffin, the founder and CEO of Citadel, emphasized the importance of prudence in the Federal Reserve’s strategy regarding...
-
The 2024 Election Race Continues Between Joe Biden and Donald Trump With the 2024 general election drawing closer, President...
-
Michael Saylor, a prominent figure in the world of cryptocurrency, has seen significant gains this week as the value...
-
Another Successful Moon Landing Intuitive Machines, a commercial space company, has achieved a remarkable feat by landing its Odysseus...
-
The Office for National Statistics (ONS) released official figures on Wednesday, revealing that the United Kingdom posted a record...
-
Has the State of USA Improved Since Trump’s Presidency or Gotten Worse? Given the current climate of the United...
-
In a surprise speech delivered from the White House, President Joe Biden addressed the recent special counsel’s report and...
-
Is Texas Taking the Right Step Towards a Better America? The Austin Guaranteed Income Pilot, Texas’s pioneering tax-payer-funded basic...
-
Newly Released Footage Reveals Arrest at Miami Airport Newly released body camera footage reveals the arrest of 73-year-old Donna...
-
President Biden’s re-election strategy balances White House proximity with campaign focus in a unique approach to the upcoming election....