Netflix Preparing to Enact Anti-Password-Sharing Measures

The crackdown could begin as early as March.

The crackdown could begin as early as March.

Last year, streaming giant Netflix, which its first major subscriber drop-off in 2022, announced that they would soon be taking measures to crack down on users who share their account information outside their family. Netflix has stated that widespread account sharing, which the company estimates is performed by over 100 million households, is taking money away from them and making it more difficult to invest in new streaming projects.

After teasing the prospect over the last few months, Netflix confirmed in a shareholder letter obtained by CBS last week that their plan is nearly ready to put into action, and they may do so as soon as this coming March.

“While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly. So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account,” the company said.

Netflix’s goal in this crackdown is to encourage those who are sharing account details with someone in a different household to either sign up for their own account, or pay for an expanded plan that can facilitate both parties.

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