Instagram is paying its users to use its Reels platform.
Last year, Instagram introduced Reels, a secondary social media platform designed to house short, creative videos as its primary form of interaction. If that sounds similar to TikTok, that’s likely not a coincidence, as multiple social media giants have been attempting to go after TikTok’s surging popularity over the past year. In order to entice users to use Reels over TikTok, however, Instagram is offering an incentive: cash.
Instagram offers creators up to $35,000 to post videos to its TikTok clone https://t.co/i3r0NBSZ4w pic.twitter.com/Uz0Ge1PjVq
— The Verge (@verge) November 12, 2021
Reels launched this incentive program back in July, but thanks to reports published this week by TechCrunch and Business Insider, we’ve gotten a clearer picture of just how much money Instagram is actually funneling into this endeavor. According to reports, smaller content creators using the platform were offered approximately $600-$800 should their videos reach a certain level of views. This is actually on the lower end of the spectrum, as more popular creators bringing in tens of millions of views in a single month were offered up to $35,000.
Instagram Reels isn't a TikTok killer, but influencers and marketers see money-making potential https://t.co/1FSXFSpqZQ
— Business Insider (@BusinessInsider) August 21, 2020
Apparently, Instagram is still workshopping this system, which is why the amount of money offered varies so widely. “We’re continuing to test payments as we roll out to more creators, and expect them to fluctuate while we’re still getting started,” the company told TechCrunch.
‘Red Notice’ Sets Netflix Movie Premier Record
-
It’s always kind of a weird experience when you buy a new game console, isn’t it? You’ve spent so...
-
The original Resident Evil 4 was more than a traditional shooter, it also incorporated all kinds of situational attacks,...
-
The best game shows, at least in my humble opinion, are the ones where you can win secret prizes....
-
You wouldn’t think physical well-being would be that much of a concern in the afterlife. After all, what’s gonna...
-
Time flies when you’re having fun. Do you ever stop and think about every individual action you take every...
-
Because… you demanded it? If there’s one thing I’ve come to learn about the entertainment industry over the years,...
-
No industry is without its failed experiments. A video game is played with a controller. That’s how it’s always...
-
You can connect with a live Apple associate to help you buy an iPhone. As smartphones have become more...
-
The game is being developed by former Battlefield staff. Today, a new free-to-play first-person-shooter video game launched in beta...
-
The Chinese tech giant is looking to stake a claim on the AR scene. Augmented reality, referring to technology...
-
Users can now order parts for various Mac desktops. Back in April, Apple officially launched their Self-Service Repair program....
-
An inaccurate response has shaken investor faith in the development. Earlier this week, tech giant Google released a brief...