The Future of Influencers

Josh Ostrovsky, who started off as an Instagram celebrity, has some advice for the influx of influencers overflowing various social channels. Josh Ostrovsky started his Instagram (TheFatJewish) in 2009 and it went viral in 2013.

He, like many other influencers now, is hired through various big brands to market their products to his vast but, for the most part, focused audience.

“Influencers” are those social media personalities that have a huge following and so influence a large number of people with their talent, taste, humor, opinion, political platform, and more. Advertisers have absolutely learned to access a landmine of scattered, explosive markets that their products reach through these influential people.

Dr. Jim Barry breaks down four types of social media influencers: educators, coaches, entertainers, and charismatics. Brands reach out to these individuals with free gifts or actual contracts and gain the brand some exposure.

Josh Ostrovsky advises social media influencers that the phenomenon is changing. He believes that influencers need to plan to create their own product or brand in order to keep up.

Many may agree that there are only so many pictures of lattes or memes that can keep an account relevant or interesting. There are just too many accounts with feeds too similar.