The revived toy retailer will open a two-level location in the American Dream mall.
At the beginning of 2021, the last two physical Toys R Us locations in the United States closed down. The belabored toy retail chain was hoping to make their big brick and mortar comeback around that time, but the persistence of the COVID-19 pandemic stymied those plans. Today, though, Toys R Us, with the backing of their parent company, WHP Global, announced a new flagship location, and this time, it’ll be in one of the biggest shopping malls in the world.
Toys “R” Us is opening a new store … againhttps://t.co/KYi1fKTjIL
— 7News Boston WHDH (@7News) December 1, 2021
Toys R Us will be opening a brand new store at the American Dream mall in New Jersey. The American Dream is a massive complex full of not just shopping, but full on indoor theme parks, making it more of a outing destination than merely a place to shop. Toys R Us is hoping to bank on this different climate and bill itself as an activity center in addition to a toy store. The store will be two-levels tall, featuring a slide between the two levels, as well as a café and ice cream shop and various experiences and activities for kids.
The BIG #retail news of the week: @ToysRUs is coming to the @AmericanDream with a sprawling, 2-level toy store —> #pulseofplay https://t.co/quYoQ7b2gO
— The Toy Book (@ToyBook) December 1, 2021
“Families will come to visit because American Dream is a destination for the day,” said Yehuda Shmidman, founder of WHP. “We believe that this will be a critical tourist stop for every family visiting the New York area.”
The store will be opening in the middle of this month, unfortunately missing the holiday shopping season, but still making time for holiday breaks and tourism.
WHO Explains Naming of Omicron Variant
Apple Wants to Replace iPhones with AR Headsets
-
Shareholders have accused Musk of enriching himself to the company’s detriment. In the midst of his ongoing revamp of...
-
Without pandemic-era loan accommodation, borrowers are falling behind. During the height of the COVID-19 pandemic, numerous aid and accommodation...
-
As Twitter changes hands, policies change as well. As of last Friday, social platform Twitter is officially the property...
-
Remote workers have brought in a tidy sum for several major carriers. While the COVID-19 pandemic has reached a...
-
The CPI rose another 0.4% in September. For the past several months, the United States Federal Reserve has been...
-
Musk appears to be backing down from his legal threats. For the last several months, Tesla CEO Elon Musk...
-
Amazon is looking to start the holiday shopping season even earlier this year. Typically, online retail giant Amazon holds...
-
Home Depot still maintains a healthy customer base despite economic concerns. Ongoing concerns of inflation have done a number...
-
A railway strike would severely impact the US economy. This week, representatives of the National Railway Labor Conference and...
-
Customers have been tipping less generously as pandemic restrictions relax. At the height of the COVID-19 pandemic, when many...
-
After years of exclusivity, Peloton is finally allowing third-party sales. Since it first launched as a company, exercise device...
-
Uber was first on the chopping block as SoftBank recoups losses. Recently, Japanese conglomerate SoftBank suffered a major loss...