Google to Start Selling Auto Insurance?!

When you think about typical insurance companies, does Google come to mind? Google Inc may be moving into the U.S. auto insurance market with a shopping site for people to compare and buy policies, an analyst said, as it continues to shift its attention to the automotive industry.

The search giant is planning soon to pilot its new Google Compare auto insurance comparison shopping site, wrote Forrester analyst Ellen Carney. According to Carney, the company has been pitching the service to insurance providers for more than two years. How cool!