Many beer drinkers are affiliating Corona beer with the coronavirus
Corona beer faces issues being affiliated with the coronavirus during the worst time for the beer brand. Corona isn’t planning on making marketing changes despite already having to release several statements clarifying there is no link between the beer and the virus.
A new survey of 737 beer drinkers by 5W Public Relations shows 38% of Americans would’s buy Corona beer “under any circumstance” because of the coronavirus outbreak with another 14% saying they wouldn’t order a Corona beer in public. In another poll through YouGov, customers’ intent to purchase Corona fell to its lowest level in two years.
"38% of Americans” and 100% of Heineken Beers, won’t buy Corona beer. #COVID2019 #coronavirusus pic.twitter.com/2u2AV9ITNm
— Huston McKinney, CPA (@hustonmckinney) February 28, 2020
This is probably the worst time for this to happen with the parent holding company, Constellation Brands (STZ), as they’re releasing a new hard seltzer product that cost the brand $40 million to launch. The stock for Constellation experiences a $10 dip per share in the last week alone but the stock market is taking a hit in the midst of the coronavirus outbreak.
Recently a group of college kids decided to throw a coronavirus theme party where they wore face masks and only served Corona beer, which doesn’t help Corona with this situation. There is also a surge of search engine results for “corona virus beer” and “Corona Beer” is the top trending tweet of the day, which isn’t too good for the beer brand. They’re currently promoting their new product through Twitter sparking some criticism with people tweeting that it might be too soon and that the brand should lay low for a while, but Corona is going to continue their marketing plans and isn’t likely to change their plan anytime soon.
How Are Bonsai Trees So Expensive?
Researched Methods On Becoming A Better Leader
-
As Moscow Prepares to Bid Adieu, Navalny’s Funeral Raises Uncertainties and International Allegations The spokesperson for Alexei Navalny has...
-
On the two-year anniversary of the ongoing conflict between Ukraine and Russia, there is much to reflect upon. Since...
-
Another Successful Moon Landing Intuitive Machines, a commercial space company, has achieved a remarkable feat by landing its Odysseus...
-
The Office for National Statistics (ONS) released official figures on Wednesday, revealing that the United Kingdom posted a record...
-
Has the State of USA Improved Since Trump’s Presidency or Gotten Worse? Given the current climate of the United...
-
Greece has become the first Christian Orthodox-majority country to legalize same-sex marriage, marking a significant step forward for LGBTQ+...
-
Massive Deflation in China as CPI Plummets by 0.8% China faces mounting challenges as its consumer prices spiral deeper...
-
In a surprise speech delivered from the White House, President Joe Biden addressed the recent special counsel’s report and...
-
3 Days of Consecutive Snowing Has Wreaked Havoc on Transportation As China prepares to celebrate the Lunar New Year,...
-
Rapid Growth in Electric Cars Propels China to The Forefront of Global Vehicle Exports China has surpassed Japan as...
-
Pakistan’s Political Landscape Suffers a Shift Following Khan’s Sentencing Former Pakistani Prime Minister Imran Khan and his wife, Bushra...
-
Is Texas Taking the Right Step Towards a Better America? The Austin Guaranteed Income Pilot, Texas’s pioneering tax-payer-funded basic...