Loki Season 2 Finale: Soaring Viewership, Falling Short of Season 1

Marvel's Loki sees a surge in weekly viewership, but Nielsen's streaming ratings reveal a comparative dip from its debut season.

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Marvel’s Loki sees a surge in weekly viewership, but Nielsen’s streaming ratings reveal a comparative dip from its debut season.

Marvel Studios’ Loki closed its second season with a spectacular uptick in viewership, marking its highest tune-in of season two for the week of its finale. Despite the positive momentum, Nielsen’s streaming ratings reveal that the series concluded its second season behind its inaugural run in terms of total viewing time.

In the week of November 6-12, Loki garnered a significant 753 million minutes of viewing, indicating a remarkable 34 percent increase from the prior week. The finale, which premiered on November 9, contributed to this surge, making it the standout episode of the season by a substantial margin. Over the course of the six-week second season, the show amassed approximately 3.39 billion minutes of viewing, including repeat viewings of the first season. However, this falls approximately 35 percent short of the first season’s total of 5.23 billion minutes during its summer 2021 run.

While Loki showcased its enduring popularity, the overall streaming rankings for the week highlighted Bluey as the leader with 918 million minutes of viewing on Disney+, narrowly surpassing Grey’s Anatomy (897 million minutes). Friends, despite the recent passing of star Matthew Perry, maintained a strong presence, securing the sixth position overall with 716 million minutes on Max.

Two newcomers made notable entries into the charts: Netflix’s animated series Blue Eye Samurai (315 million minutes) and Paramount+’s Lawmen: Bass Reeves (290 million).

On the movie front, David Fincher’s The Killer dominated the charts during its debut week on Netflix, drawing an impressive 650 million minutes of viewing.

Nielsen’s streaming ratings, which exclusively cover viewing on TV sets, provide a glimpse into the preferences of U.S. audiences. The rankings do not account for minutes watched on computers or mobile devices and solely reflect the streaming landscape within the United States.