How Amazon Is Capitalizing On Toys R Us Downfall

There was a time when, every year, we’d get the Toys R Us holiday catalog in the mail, and as children, we’d tear through the colorful pictures, circling in red pen the things we wanted for Christmas. Well, those days might not be over, as Amazon is stepping in with their own holiday toy catalog to be mailed out and stocked at every Whole Foods location. This traditional style of marketing may be making a comeback, as the online retailer tries to take over the toy industry.

Why would a leader in revolutionizing e-commerce want to take a step backwards into the traditional print industry? Well, for starters, it seems like Amazon wants to conquer all aspects of the retail market. Their goal is to show consumers that they are more than just an online distributor. Recently, their Prime membership has evolved into a platform for music and video streaming, with original shows like The Marvelous Mrs. Maisel garnering high praise.

So don’t be surprised if you see an Amazon catalog showing up on your doorstep. The company is solidifying themselves as a powerhouse force in the shopping industry, both online and now in person.

Sometimes, you have to look backwards in order to progress forwards.