Hasbro Acquires Death Row Records In $4 Billion Deal

Toy company expands into other ventures Major toy company Hasbro made a huge business deal that left everyone shocked. In a $4 billion deal, Hasbro now owns hip hop...

(Photo Credit: Rich Polk/Getty Images for BET)

Toy company expands into other ventures

Major toy company Hasbro made a huge business deal that left everyone shocked. In a $4 billion deal, Hasbro now owns hip hop record label Death Row as well as British company Entertainment One.

Home of children shows like Peppa Pig and PJ Masks, Entertainment One took ownership of the gangster rap label back in 2013. Founded in 1991 by Suge Knight, The D.O.C., and Dr. Dre, Death Row Records was one of hip-hop’s most influential labels, signing some of West Coast’s biggest rap artists.

However, the label filed for bankruptcy in 2006 after a series of lawsuits and the imprisonment of Knight. It has since changed ownership several times and finally found a new home with Entertainment One when it was bought for $280 million, according to Rolling Stone

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Hasbro CEO Brian Goldner in a statement.

Hasbro is the home of children toys My Little Pony, Monopoly, and Mr. Potato Head and has been looking to expand “family brands” and television production with the purchase.

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