iCar

Mercedes-Benz parent company Daimler and BMW have reportedly terminated talks with Apple surrounding the development of the so-called “iCar.” The talks with BMW reportedly fell apart last year. However, the Daimler discussions dissolved more recently. Apple is reportedly seeking a German technology and manufacturing partner to help it with the intricacies of car production.

According to the report, since Apple wants its cloud computing to play a big role in the iCar, the companies could not agree on who would own data collected by the vehicle. What do you think…is Daimler and BMW leaving a huge loss of Apple?