Battle Of The Retail Giants

It’s no secret nor is it a new revelation that Amazon has changed the face of e-commerce. The online king has put quite a damper on brick and mortar retail, leaving the idea of going to malls and stores seemingly obsolete. As Amazon continues to take hold of the retail market as we know it, Walmart refuses to go down without a fight. The mega chain seems to have an answer for everything as it continues to defy the brick and mortar odds.

Walmart has been upping its game quite fervently as of late, giving its employees raises, testing robots to take over the aisles and now, ‘pickup towers.’ Walmart is going after Amazon by jazzing up 700 stores across the nation. What that entails is building giant self-service kiosks that retrieve customers’ online orders in its stores, called pickup towers. This allows customers to be in and out quickly and efficiently, similar to how quickly and efficiently one can checkout online.

The pickup towers aren’t the only new addition, Walmart is also beginning to add lockers to their stores for larger items for pickup. Since the pickup towers only currently hold medium-sized items, the lockers will provide the option to pickup or store larger items. But, will it be enough to hold off the e-commerce king? The battle between Amazon and Walmart continues.