The Soda From The 80s Is Returning
“New Coke,” a spin on the original Coca-Cola, was a complete disaster when it was released in the 1980s. But now, thanks to the Netflix show “Stranger Things,” New Coke is back again.
“In a first-of-its-kind partnership with Netflix, we’re bringing back New Coke as an innovative way to reach ‘Stranger Things’ fans,” the official Coca-Cola Twitter account tweeted on Tuesday.
“A limited supply of the vintage beverage will be available starting on Thursday as part of a robust promotional campaign related to the coming season of ‘Stranger Things,’ the supernatural thriller set in the 1980s,” The New York Times reports.
New Coke will also appear in several episodes of the show. Representatives of both companies said no money changed hands in that product-placement deal. The return of the failed drink comes as Netflix ramps up its corporate partnerships and merchandising deals in an effort to recruit even more people to the streaming service, which has 149 million paid subscribers worldwide. Netflix said it had reached agreements with roughly 75 brands to spread the word about one of its biggest hits.
The latest season of “Stranger Things,” available on Netflix July 4, is set in the summer of 1985. Can the hit show make “New Coke,” a long-running joke because it was such a flop for the Coca-Cola Company, into a popular beverage? We’ll see. Stranger things have happened, after all.
-
Peele has released another fascinating, insightful film. While comedian and filmmaker Jordan Peele is well-known for his comedic pursuits,...
-
Reception to the film has been middling, but it’s still bringing in audiences. This past weekend saw the opening...
-
Yankovic would have called the parody song “Schmoozer.” As the world’s foremost parody musician, “Weird Al” Yankovic’s parody songs...
-
Page is proud to portray a transgender character with a journey similar to his own. Earlier this week, actor...
-
A $4.56 million cash prize will be up for grabs. 2021’s Squid Game was one of Netflix’s biggest successes...
-
The collectible tops could become a live-action movie. Back in the late 90s, early 2000s, toy manufacturer Hasbro obtained...
-
Shigeru Miyamoto confirmed the delay on the Nintendo Twitter. The animated film adaptation of the classic Super Mario Bros....
-
Matt Corman and Chris Ord have been tapped for the production. Since Disney’s acquisition of Marvel, and by extension...
-
Cromwell glued his hand to the counter to protest vegan milk upcharges. This week, Oscar-nominated actor James Cromwell, well-known...
-
Parton changed her mind after declining the initial nomination. Today, country music superstar Dolly Parton was officially inducted into...
-
The trailer features the return of multiple Thor-adjacent characters. After originally being teased back in 2019, Marvel has remained...
-
All proceeds from “Hey Hey Rise Up” go to humanitarian relief. Classic rock group Pink Floyd announced today that...