(Photo Credit: Hubert Boesl/picture alliance via Getty Images)

The new company is called Westbrook Inc.

Star couple Will Smith and Jada Pinkett Smith are launching a new multimedia company, Westbrook Inc. The new business will encompass two companies already owned by the couple, Overbrook Entertainment and Red Table Talk Enterprises.

Westbrook Inc. will produce short and mid-length films, as well as TV series and movies.

“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” the Smiths said in a statement. “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”

The Smiths have had a busy year already. Earlier this year, Will Smith showed off his comic skills as the Genie in the live-action remake of Disney’s classic movie, “Aladdin.” Their kids have also been busy. Son Jaden has his own water brand, JUST Water, and is involved in several goodwill projects.

In March, he teamed up with a church in Flint, Michigan, to deliver clean water to the troubled city. He celebrated his 21st birthday by serving vegan meals to the homeless out of his food truck, dubbed the I Love You Restaurant.