Volkswagen Considers Unprecedented Factory Closures Amid Market Pressures

This drastic step is part of a broader strategy to deepen cost reductions in response to escalating competition, particularly from Chinese electric vehicle manufacturers.
Volkswagen

Credit: Unsplash

In a historic move, Volkswagen AG, one of the leading global automakers, announced it is considering the closure of several factories in Germany for the first time in its 87-year history. This drastic step is part of a broader strategy to deepen cost reductions in response to escalating competition, particularly from Chinese electric vehicle manufacturers.

During a recent statement, Volkswagen highlighted the challenging economic conditions impacting the automotive industry and the increased competition from new market entrants in Europe. “The European automotive industry faces a very demanding and serious situation,” said Oliver Blume, CEO of Volkswagen Group. “With new competitors from China making strong inroads in the market, the urgency to adapt and evolve has never been more critical.”

The proposed measures may include the potential termination of an employment protection agreement that has been in place since 1994. This agreement has historically safeguarded jobs, making the current considerations a significant departure from past practices.

Volkswagen’s shift in strategy comes amid a troubling performance dip in China, its largest market, where vehicle deliveries fell by 7% in the first half of the year compared to 2023. This decline is compounded by an 11.4% drop in group operating profit, totaling €10.1 billion.

In response to these challenges, Blume emphasized the company’s focus on stringent cost management across various sectors, including factory operations, supply chain logistics, and labor expenses. “We are now prioritizing cost management to ensure competitiveness and future viability,” Blume remarked during an earnings call.

However, these proposed cost-cutting measures are expected to face significant opposition. IG Metall, a powerful German labor union and a strong presence on Volkswagen’s supervisory board, has already expressed its intention to contest any actions that might jeopardize jobs. “This plan threatens the core of Volkswagen by jeopardizing jobs and operational locations,” said Thorsten Groeger, IG Metall’s lead negotiator. “We will robustly oppose any proposals that compromise the workforce’s well-being.”

Volkswagen employs approximately 295,000 workers in Germany, with a global workforce nearing 683,000. As the company contemplates these major changes, Thomas Schaefer, CEO of Volkswagen Passenger Cars, assured that the management is dedicated to maintaining Germany as a pivotal business location and will seek constructive dialogue with employee representatives to discuss sustainable restructuring options.

“The current situation is extremely tense and requires more than simple cost reductions,” the company stated, acknowledging the need for comprehensive strategic adjustments to navigate the ongoing industry transformations.