The controversial game has made millions in just two weeks.
Even before the release of Diablo Immortal, a mobile compatible, free-to-play interquel to Activision Blizzard’s Diablo series, the game was marred with controversy. Its initial announcement at BlizzCon in 2018 drew more frustration and confusion than excitement, and Activision Blizzard’s current state of perpetual controversy due to its hostile work conditions has not endeared players to the concept any further. This is on top of many claims immediately following the game’s release that it relies heavily on a pay-to-win structure, requiring players to pay real money to make tangible progress.
‘Diablo Immortal’ has reportedly earned $24 million since release https://t.co/7PLIntvWVk pic.twitter.com/gEJDkLcOWM
— Engadget (@engadget) June 19, 2022
In spite of all of these controversies, however, Diablo Immortal is still making millions thanks to its microtransactions. According to app usage tracker AppMagic, the game has already made Activision Blizzard $24 million in in-game payments in just two weeks since its release. Based on AppMagic’s metrics, the majority of in-game purchases seem to be coming from users in the United States and South Korea.
BREAKING NEWS!!! @DiabloImmortal is officially the lowest rated game on metacritic. pic.twitter.com/QMKKg3toGK
— Quin (@quinrex) June 12, 2022
However, while $24 million is a lot of money in a vacuum, compared to other mobile game success stories like Genshin Impact, it’s actually not that much. This shows that while the controversies have not been enough to break the game entirely, they have likely made a very tangible effect on both its userbase and commercial success.
Sony and Honda Launch Joint EV Venture
Rays End Gerrit Cole’s Shot at No-Hitter
-
Amazon is doubling down on its revolutionary cashierless technology, “Just Walk Out,” after pulling it from most of its...
-
The cryptocurrency market experienced a significant rally on Thursday, just one day after the Federal Reserve made the surprise...
-
Another Year, Another iPhone! Apple has announced a big event on September 9 at its headquarters in Cupertino, California....
-
A bipartisan coalition of federal lawmakers has expressed serious concerns over Meta’s handling of illicit drug advertisements on its...
-
Turkey’s recent suspension of Instagram has sparked significant controversy, with Human Rights Watch (HRW) condemning the move as a...
-
Former President Donald Trump addressed the annual Bitcoin Conference in Nashville on Saturday, outlining his stance on the future...
-
Apple Inc. has reached an agreement with EU antitrust regulators to open up its mobile payments technology to competitors,...
-
Meta, the parent company of Facebook, is under scrutiny from the European Commission for allegedly breaching EU antitrust regulations...
-
OpenAI is pleased to announce the addition of Paul M. Nakasone, a retired U.S. Army general and former director...
-
Warren Buffett and Ajit Jain of Berkshire Hathaway expressed concerns about the booming cyber insurance market during the company’s...
-
Nvidia Corporation is showing no signs of slowing down in the AI arena, reporting an extraordinary 427% increase in...
-
In a joint effort to address concerns surrounding Bluetooth trackers, Google and Apple have announced a partnership aimed at...