The Soda From The 80s Is Returning

“New Coke,” a spin on the original Coca-Cola, was a complete disaster when it was released in the 1980s. But now, thanks to the Netflix show “Stranger Things,” New Coke is back again.

“In a first-of-its-kind partnership with Netflix, we’re bringing back New Coke as an innovative way to reach ‘Stranger Things’ fans,” the official Coca-Cola Twitter account tweeted on Tuesday.

“A limited supply of the vintage beverage will be available starting on Thursday as part of a robust promotional campaign related to the coming season of ‘Stranger Things,’ the supernatural thriller set in the 1980s,” The New York Times reports.

(Photo by: Coca-Cola/CNN/Coca-Cola/CNN)

New Coke will also appear in several episodes of the show. Representatives of both companies said no money changed hands in that product-placement deal. The return of the failed drink comes as Netflix ramps up its corporate partnerships and merchandising deals in an effort to recruit even more people to the streaming service, which has 149 million paid subscribers worldwide. Netflix said it had reached agreements with roughly 75 brands to spread the word about one of its biggest hits.

The latest season of “Stranger Things,” available on Netflix July 4, is set in the summer of 1985. Can the hit show make “New Coke,” a long-running joke because it was such a flop for the Coca-Cola Company, into a popular beverage? We’ll see. Stranger things have happened, after all.