Target is preparing for a surge on Disney-themed toys and merchandise.
Since 2019, Target has been outfitting a number of its roughly 1,900 locations with special sub-shops, specifically themed to Disney property merchandise such as Star Wars, Marvel, and recently-released Disney films like Raya and the Last Dragon. This pursuit has proven profitable for Target, and with the holiday shopping season around the corner, they’ve decided to lean a little further into their partnership with Disney.
Target to add more than 100 Disney shops to stores as holiday season approaches https://t.co/hwOXHnJdv6
— CNBC (@CNBC) August 23, 2021
Target announced today that they will be adding Disney shops to 160 more of their locations around the United States. In addition to making greater use out of their Disney partnership, Target is looking to compete with other major department store brands and their efforts to boost toy sales, such as Macy’s recent acquisition of the Toys “R” Us brand.
🇺🇸 Target to add 100-plus new Disney Store locations by the end of 2021, releases top toy list https://t.co/LSlnqSMNf6
— Neil Saunders (@NeilRetail) August 23, 2021
“One of the trends that I think they’re leaning into is ‘How do you create more uniqueness and differentiation for your brand’ and kind of elevate it from the typical sort of merchandising?” Steve Dennis, a retail strategy analyst, told CNBC. “What’s that extra reason to go to the store or go to the website or perhaps, buy something else on your trip?”
In addition to the Disney partnership, Target will once again be teaming up with prominent toy retailer FAO Schwarz to release a Target-exclusive 70-piece toy collection, including standbys such as Barbie and Paw Patrol.
Bomb Threat Increases Scrutiny of Capitol Security
Travis Etienne Injured During Jaguars vs. Saints Game
-
Uber was first on the chopping block as SoftBank recoups losses. Recently, Japanese conglomerate SoftBank suffered a major loss...
-
JetBlue will acquire Spirit for $3.8 billion. After a negotiation spanning multiple months, two of the United States’ most...
-
Ford is looking to cut costs and redirect funds. Earlier this year, automotive manufacturer Ford announced its intent to...
-
Twitter won’t let Musk walk away without honoring their deal. Last week, Tesla and SpaceX CEO Elon Musk announced...
-
The filing comes as the summer travel season begins in Europe. On Monday, during ongoing talks between Scandinavian airline...
-
The umbrellas have been recalled due to risks of fire and burns. This morning, the United States Consumer Product...
-
Sony Honda Mobility Inc. wants to get an EV out by 2025. Today, electronics company Sony and automotive manufacturer...
-
The small conglomerate is looking to pay around $8 billion for Kohl’s. The Franchise Group is a relatively small...
-
Leaked emails show Musk demanding in-person work. Since the beginning of remote work movements brought on by the COVID-19...
-
Starbucks is the latest multinational chain to cut ties with Russia. As Russia continues its invasion of Ukraine, the...
-
After their merger was rejected, JetBlue is going for a hostile takeover. Earlier this month, airline carrier JetBlue attempted...
-
The drop in subscribers isn’t sitting well with investors. Earlier this week, a lawsuit was filed in a federal...