PlayStation Announces New Loyalty Program

PlayStation Stars will offer small rewards and digital collectibles.

PlayStation Stars will offer small rewards and digital collectibles.

Today, Grace Chen, Vice President of Network Advertising and Loyalty & Licensed Merchandise at PlayStation, announced that the gaming company would begin offering a new incentive to players later this year. This incentive is called PlayStation Stars, and it is a loyalty program that rewards PlayStation players for playing their games and staying engaged with the console’s community.

“Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities,” Chen explained in a press release. “Our ‘Monthly Check-In’ campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.”

Stars users will earn points from completing activities, which in turn can be redeemed for various rewards. These rewards include wallet credits that can be put toward the purchase of new games on the PlayStation Store and certain select products. Additionally, they can be redeemed for new “digital collectibles,” which according to Chen are “digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.”

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