Which Generation Performs The Most Good Deeds?

Acts Of Kindness By Generation Millennial’s may be performing more good deeds than older generations, according to a new survey in the United States. Although they have a reputation...

Acts Of Kindness By Generation

Millennial’s may be performing more good deeds than older generations, according to a new survey in the United States.

Although they have a reputation for being entitled, millennial’s reported doing 339 “good deeds” a month, compared to 208 good deeds for those age 38 and older.

Anything from sending an encouraging text to picking up litter, shopping at small businesses or being a shoulder to cry on, the study tallied positive deeds big and small, and uncovered a lot we have in common.

The survey of 2,000 Americans – 1,000 millennial’s and 1,000 aged 38 and older – examined where people think they do ‘good deeds’ in their daily life and looked at the commonalities and differences among generations.

Both millennial’s and older people are logging many good deeds related to being environmentally friendly. Results showed that millennial’s are more likely to try and be environmentally conscious, but only by a small margin—83 percent vs. 77 percent.

In fact, three-quarters of respondents agreed that they have become more environmentally friendly in the past five years. Avoiding plastic straws was one of the top eco-strategies for older generations, but not for millennial’s.

Recycling also ranked as the most common good deed for those ages 38 and above, compared to millennial’s who ranked it #9.

Results found that millennial’s are much more value-driven when it comes to shopping—and they work to avoid businesses that support things they don’t agree with (68 percent vs. 46 percent).

Interestingly, but not surprising, millennial’s are much more likely to agree that the little things they do to improve the world every day cancel out their bad habits (55 percent vs. 30 percent).

Obviously, Americans of any age have a lot in common when it comes to ‘doing good’.

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