Taylor Swift Named Most Influential Person On Twitter

Celebrity News With Taylor Swift Taylor Swift landed the number one spot on The Most Influential Women on Twitter 2018 list, published by social media analysis company Brandwatch. Though...

Celebrity News With Taylor Swift

Taylor Swift landed the number one spot on The Most Influential Women on Twitter 2018 list, published by social media analysis company Brandwatch.

Though Swift only posted 13 original tweets (all of which were shared in the first half of the year), the 28-year-old singer scored an influencer score of 98, surpassing Katy Perry, Kim Kardashian, Demi Lovato and Ellen Degeneres. While the numbers are calculated based on a variety of Twitter metrics, they are mostly based on the influencers’ genuine engagement.

Brandwatch, who released this list, revealed their parameter of getting into the list.

They said: “The accounts were ranked according to a selection of criteria that added together to create their influence score. This is a measure of how influential an account is over time, based on the level of genuine engagement they are creating. While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.”

So what did Swift post that generated so much interaction? Swift promoted her “Delicate” music video five times, her Reputation Stadium Tour three times, her “End Game” music video twice and her Spotify playlist once.

She also praised James Bay’s cover of “Delicate” and shared her brother’s movie Cover Versions.

Meanwhile, Liam Payne leads The Most Influential Men on Twitter list with an influencer score of 97. He is followed by Donald Trump, Justin Bieber, Barack Obama and soccer player Cristiano Ronaldo.

Both the former One Direction singer and Swift emerged at the top of their lists, despite not appearing in the top 10 last year.

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