Snapchat Continues To Advance
Snapchat continues to step up its advertising game in the world of technology and recently presented its 3D World Lenses in relation to the Netflix hit series, “Stranger Things.”
Stranger Things, a science fiction horror series is about the investigation of the disappearance of a young boy and the supernatural encounters that occur. Snapchat had released the new world lens in April, 2017. This new technology lets people feature animated branded objects into their snaps.
In Netflix’s ad for its popular series, the Snapchat lens allowed users to feel like they are inside the famous living room of “Strangers Things.” Timed with the Netflix series’ new second season, Snapchat now brings one of your favorite shows to life. Not only can you see things in this augmented reality, but you can also interact with several items in it as well. No one does augmented reality as well as Snapchat.
While the theme song of the series plays in the background, you can tap the lens to experience different aspects of the room, as well as interact with various easter eggs, which are brought to life using augmented reality. You can tap the colored fairy lights, the floral wallpaper or the painted alphabets. If you tap the lights, they will turn on. If you ever wanted the chance to walk around the living room of Joyce Byers, now is your chance. The Demogorgon might even show up! Two different versions of the experience are available in 10 markets in your filters on Snapchat.
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