Louis Vuitton’s New Approach to Charity

Charity Louis Vuitton plans to focus all of its’ charitable donations toward the charity UNICEF by launching its’ Make a Promise Campaign. Previously, the company’s donations were doled out...


Charity

Louis Vuitton plans to focus all of its’ charitable donations toward the charity UNICEF by launching its’ Make a Promise Campaign.

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Previously, the company’s donations were doled out to an indeterminate number of charities, mostly based on each store’s highest paying customers; if a high-spending customer supported a charity, that branch store of Louis Vuitton would support it, as well. Louis Vuitton is selling a $600 necklace and a $500 bracelet, and $200 of each sale goes to UNICEF. They have already raised $1.5 million for UNICEF!