Instagram could be looking to do more for advertisers than unveiling new filters, as the Facebook-owned service may soon allow users to use the picture sharing site to also book appointments with local businesses. Some of the global businesses that initially tested their ads on Instagram’s Stories were Airbnb, L’Oreal, Nike and General Motors, with positive results.
Created in 2010 by Kevin Systrom and Mike Krieger, Instagram was purchased just 2 years later in 2012 by Facebook for $1 billion. According to Bloomberg, the feature would allow the 8 million-plus businesses that use Instagram to attract customers to get more use out of the social media network. With 300 million daily users, advertising on Instagram is a bonus for businesses. Instagram head of business James Quarles says that 80% of the site’s users follow a business of some kind, making it logical to have the service shift focus to local shops and not just spring break selfies and food pics.
Some of the benefits are that business owners with an account can see when people are viewing posts, the demographics of your followers, how many people liked a post, and what their comments were. Businesses can simply convert their Instagram account to a “business account” in order to receive access to insights and analytics. According to Instagram, “By optimizing for reach, you can show your ads to the maximum number of people in your audience and control how often they see your ads.”
The Raiders – Now You See Them, Now You Don’t
-
In the world of spies and espionage, there’s no such thing as a one-size-fits-all approach. Sure, you have your...
-
Since its open beta launch in July of 2022, Warner Bros. crossover fighting game MultiVersus has managed to build...
-
It’s a well-documented fact that cats look good in hats, and out of all possible hats to put on...
-
In the original Resident Evil 4, you could unlock all kinds of cool weapons, outfits, and features by beating...
-
Blacksmiths are naturally hard-working folks. You kinda have to have a good business acumen to be willing to stand...
-
The Legend of Zelda: Breath of the Wild featured a nifty handful of abilities, activated via Link’s Sheikah Slate,...
-
It’s been nearly three years since the release of Genshin Impact, and thanks to its absolutely dynamite reception, Chinese...
-
The original version of Resident Evil 4 was packed to the gills with guns to buy and wield, from...
-
In One Piece, the ruler of Amazon Lily, Boa Hancock, uses the power of the Love-Love Fruit, allowing her...
-
Redfall, the upcoming vampire-busting game developed by Arkane, with backing from Bethesda and Microsoft, has been primarily advertised as...
-
It’s always kind of a weird experience when you buy a new game console, isn’t it? You’ve spent so...
-
The original Resident Evil 4 was more than a traditional shooter, it also incorporated all kinds of situational attacks,...