Hilton CMO: Don’t Click Around For Travel Deals!

Finding The Best Travel Deals When it comes time to book your vacation, the first thing you think of is how you can get the best deal. It’s natural...


Finding The Best Travel Deals

When it comes time to book your vacation, the first thing you think of is how you can get the best deal. It’s natural to think this way and we all do it. We head to our favorite travel website and click around to find the best offer instead of going directly to the destination site for a price.

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However, despite the bold claim of many travel Web sites, the best way to book the least expensive room at a Hilton hotel is to ‘stop clicking around’ and book directly, said Geraldine Calpin, chief marketing officer at Hilton Worldwide. Calpin said it is a fallacy that third parties offer a lower rate than Hilton Worldwide.

Now you know! For more details be sure to check out the video above.