Mobile video has become as relevant as it ever will, namely for marketing purposes. Revenue circulating around mobile video is actually estimated to climb up to an impressive $25 billion by 2021. There will also will be an estimated 2 billion mobile video users by 2022, accounting for nearly 40% of the entire market of mobile phone owners. Having said that, it is essential to have an all encompassing definition of mobile video platforms. In essence, a mobile video platform is a means by which you can achieve marketing solutions using, as the name implies, videos. Mobile video platforms run with the idea that mobile video will be the primary method by which consumers will intake video marketing for the foreseeable future. The statistics infer that is exactly the case, with millennials viewing nearly half of all video plays in the the fourth quarter of 2015 on a mobile platform. With that in mind, Sekindo is a group to look at as thought leaders of the mobile video platform world.
First Things First
The first thing you need is to know is why exactly you should care about video marketing to begin with. Believe it or not, the human mind has the ability to process video 60,000 times faster than text. That means your brand can implant itself into the minds of consumers in unbelievably quick segments that cannot be achieved by other, more outdated methods. On top of that, videos are known to increase conversion rates. A recent survey shows the marketing world has taken kindly to the method, noting that over 70% of the advertising industry has said their video conversion rates notably outdo all other forms of marketing content. In essence, video marketing has bridged the gap between the old and the new. Anyone with the foresight to understand that millennials have a proclivity to lean on video content more so than the old-school means of advertisement has paid off greatly thus far. Now is the time that everyone gets on the video marketing train before they are left behind, reminiscing on the good ol’ days where a still image with a provocative few sentences of written copy was enough.
Who is Sekindo?
Sekindo has been around since 2007, and since then they have been making a sizable mark on the video marketing world. Originally starting out in Tel Aviv, Sekindo has opened a new office in New York City to better serve the growing demand for their services. While they may be similar to other marketing companies in that they want to up the amount of traffic for their client’s pages, they are different in that they aim specifically to bring in a volume of meaningful engagements. This challenging obstacle is easily overcome by implementing their well renowned proprietary technology, which is second to none. It is able to meet the needs of more or less any advertising agency or company in need of its services. They also received high ratings across the board from MonetizeMore’s Ad Network Review.
What Does Sekindo Do That Others Don’t?
With an impressive eCPM (effective cost per mile) to back up their product, Sekindo has made unprecedented strides in the mobile advertising realm. But let’s walk it back for those less familiar with the concept of eCPM. Effective cost per mille sounds more fitting for measuring a car’s fuel efficiency, but in the marketing world it has its own unique meaning. A company’s eCPM is “the outcome of a calculation of the ad revenue generated by the banner or campaign divided by the number of ad impressions of that banner of campaign.” In layman’s terms, eCPM is a tool by which you measure the success of a given ad campaign by measuring the timing of an ad against the number of impressions or views the represented company receives after it is released. It measures the effectiveness of advertising campaigns, and thanks to Sekindo’s aforementioned in-house developed proprietary technology, they manage to obtain some of the highest fill rates and eCPM figures the industry has to offer. The benefits of Sekindo span through all formats used for viewing media — mobile (web and app), desktop, etc. Thanks to their cutting edge platform, video advertisements will automatically fit any medium for playback.
The industry knowledge shown by Sekindo, who since their inception joined forces with Universal McCann, allows their product to help clients realize their full potential. By utilizing their state of the art proprietary technology, advertisers are capable of retrofitting their content to any format that the internet may present them with. Considering the relevancy for video marketing is only increasing annually, there is no doubt that marketing departments will be reliant on the services of mobile video platforms. With a reach in more than 500 direct publisher relationships, Sekindo is the beginning and end of that search for the right platform for digital advertising.
December 13, 2017
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